CONCEPT DESIGN AND 3D VISUALISATION FOR AN EXPO STAND: LAYER

/ MILAN DESIGN WEEK 2017-2018

Salone del Mobile, the Milan Furniture Fair, is the biggest exhibition venue in the world for furniture, products, lighting, and interiors

The proposed exhibition stand was designed for Layer, a strategic industrial design agency, founded and led by Benjamin Hubert. Layer delivers smart furniture that is innova-tive, functional and good for the planet.

The aim was to create a unique concept design which would be compatible with the valuesof the agency and remain consistent with their holistic and interdisciplinary approach to creating products that ‘use design for change in a meaningful way in terms of how people live now and next.’

Smart materials, sustainability, innovation and fun were the ideas I explored when design-ing the stand for Layer at the Salone del Mobile 2017/2018. Inspired by the materials and textures commonly used by Layer, such as stretched mesh fabrics, 3D printed nylon, and steel mesh, and reclaimed and recycled materials, I developed my concept around a diamond-shape modular system that was flexible, easy to assemble and could easily be rebuilt and re-used in other venues.