Socially engaged promotional video – Small steps – Walking with a purpose

Socially engaged promotional video made for Living Streets based in Edinburgh. The video is for elderly people to make them be more active by walking more.

Walking is the easiest, cheapest and most accessible form of exercise for most people. It is easy to start, easy to maintain, and easy to adapt as abilities and circumstances change. Walking can keep people connected to their local communities, combating loneliness and isolation and helping keep older people independent and flourishing.

WHO IS IT FOR?
We know that older people are as diverse as the population as a whole, and it is hard to generalise about what will help or suit everyone over 60. Small steps offers a range of ideas, resources and examples of success for people to pick from to suit their circumstances. 

We look at some of the common experiences of older age, such as the lifestyle changes of retirement, and ways to adopt and adapt walking habits to address some of the health challenges that might come with getting older.  
There are also resources for friends and family who want to support someone with starting or maintaining a walking habit, and for people who work with older people who want to make places walking-friendly.

FOR OLDER PEOPLE WHO ARE FEELING LESS SECURE ABOUT WALKING, OR WHO ARE CONCERNED ABOUT MOBILITY.

As you get older, you may feel less confident walking, or less able to take your fitness for granted.

If you’re concerned about being able to walk without pain or breathlessness, or you are concerned about falling, you may find you start to walk less, both outside your home and within it.

In general, moving less tends to lead to worse mobility and a higher risk of falls, as well as the less freedom for you. Falls are less likely when we’re able to keeping our muscles and sense of balance in good condition. Walking contributes to maintaining bone density, which makes broken bones less likely if you do fall.

For most older people, walking is a healthy choice that can keep you thriving. Speak to a health professional if you have a health condition, and be aware of your body’s limits and adapt as you need to.

More:
https://www.livingstreets.org.uk/products-and-services/projects/small-steps

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CREDITS:

Robert Motyka: Project management
Piotr Motyka: Camera, Audio and Video edit
Aga Mietkiewicz: Motion Graphics, Audio and Video edit

BIG THANKS to Valerie Ball and Anne MacAulay for their support, patience and participating in our videos.